I like to try new things and new places but once I find something I like I make it into my routine so I don't have to think as much. It's the same with restaurants, cameras and film. Here are some of my current favorite films and why I love them so much. I'm going to focus on color, contrast and saturation. The titles are also links to purchase the film so if you're interested in supporting this page feel free to pick up some rolls.
I'm a bit sad that Fuji is pulling back on it's film production but at the very least they created some great emulsions and supported them as long as they could. I love Superia 400 because you can get it at anywhere, it's a bit oversaturated and handles greens and reds in a way that stands out. It's what sold me then and always brings me back.
Ektar is known for being a great landscape and travel film and it's been Kodak's de-facto successor to Kodachrome. I love the way it handles reds and borders on over saturation. Ektar is versatile as well, you can overexpose a lot and get away with it. Images with Ektar have a very pleasing and natural color palette as well.
I had messed around with a lot of black and white brands but once I tried HP5 I knew I had found my look and have stuck with it since. I push HP5 to 1600 because I shoot indoors and that increases contrast and grain. It gives my images a really specific look and feel that work well with the tattoo content. It's also very affordable and Ilford hasn't shown any signs of slowing down it's production.
T-max 100 is little less edgy then HP5 and versatile as well. I don't shoot a lot at ASA 100 but this is the film that made me love black and white. Images have a classic feel and look. Kodak has shown restraint with contrast and their is a lot of gradiance between black and white.
So those are my current favorite films. Since this was so fun to write and cull through my images I'll do a larger post on all the films I've shot with some quick quips and examples. Let me know if there is a specific film you'd like to see me cover. Have fun shooting!