In 2009 Richard Mosse took his camera and Kodak Aerochrome film into the Congo to capture the war and fallout in a vibrant and other worldly palette of purples, pinks and reds. The infrared film which was notoriously difficult to work with; needing to be kept refrigerated and extremely expensive, made his images stand out from the traditional ways conflicts were covered. His work and the book of his photos not only changed the way that we looked at how you can cover a conflict but was a very influential way of using color to bring new light to an old story.
While less obvious, the introduction of video and the heavy usage of filters enable photographers to add texture and shape to an image by simply shifting the colors in post production. I don't believe images should be defined by it but having an interesting use of color doesn't hurt. For Lomography whose whole MO is to create cameras and films that leverage the organic and random nature of film (light leaks, color shifts with expired film, and more room for mistakes) introducing a Lomochrome Purple (LMP) that mimics Kodak Aerochrome makes a lot of sense.
While shooting with LMP is not a cheap experience it is a fun one. Lomochome purple is a variable ISO film, meaning at higher ISOs with less light hitting the negative scene's have less colors and more contrast. I'm usually shooting to overexposure all my films, I like the look at a really low ISOs (25-50 ASA) with LMP where the images are well exposed, contrasty, and the color shift effect is greatly controlled.
Compared to the vivid colors that Mosse obtained with Aerochrome LMP is much milder. The images clearly are shifted to brilliant purples and reds but aren't as radioactive as Aerochrome. Shooting LMP I'm looking for the greenest areas of Austin that I can find and try to mix in complementary elements like dirt, water and buildings. Luckily Austin is very green and the images came out pretty great.
Here are some tips to get better results with LMP. Shooting LMP later in the day near golden hours gives you much more contrast and stronger colors. If you want a usable image shooting the film at much lower speeds (25-100 ASA) and overexposing is going to give you an easier image to manipulate. To get a much more contrasty and graphic image I'd recommend shooting at ISO 400. Lastly using a lens hood at whatever speed is going to keep contrast high.
Lomochrome Purple is more than a gimmick. It's a useful tool to change the color of a very green world and a versatile film that can express different looks on the same roll. That's not a simple task and something I love that Lomography supports and pushes. While it's hard to find LMP in 35mm I think it's much more effective and beautiful in 120 where the negatives are much larger and forgiving.
If you found this review helpful please use this link to purchase Lomochrome Purple. It helps support this page and allows me to use and shoot other films.